24 meetings in week one — including the CIO of Hugo Boss

Boldbrands sells into fashion and retail, where the buyers are a tight set of senior executives at a handful of powerhouse brands. Using Argorant's 600M-contact database to pinpoint and verify exactly those people, their first week of outbound booked 24 meetings with names like Hugo Boss, AboutYou, Drykorn, and Jack Wolfskin — and turned 64.5% of them into qualified opportunities.

The challenge

• Boldbrands' market is narrow and senior: Heads of Business Development, VPs, CPOs, CIOs, and founders at a small group of major fashion and retail brands.
• Reaching those exact seats — with current, deliverable contact details — is the whole game, and generic lists don't get you there.
• Every wasted send to a stale or wrong address risks the sending domain and the one shot at a hard-to-reach executive.

What they did with Argorant

• Built highly specific target lists from Argorant's 600M-contact database — senior decision-makers at named fashion and retail brands, filtered by role and seniority.
• Enriched each account with the technologies and context needed to open on the right angle — production, sourcing, and logistics pain points rather than a generic pitch.
• Verified every address before sending so messages landed in real inboxes, then layered a nurture track (webinars, success stories) for prospects who didn't convert on the first touch.

“Honestly, we'd never seen anything like it — and we were sceptical at the start, Mike especially. The appointments you're booking are crazy: Hugo Boss, AboutYou, Drykorn, Jack Wolfskin, all within a week. We're blown away, which is exactly why we want to make this a fixed, long-term part of our marketing.”

— Christian Schmidt & Mike Klaßen, Co-Founders & Owners, Boldbrands GmbH

The results

• 24 meetings booked in the first week — with the CIO of Hugo Boss, an SVP at AboutYou, the CPO of Drykorn, and a Director at Jack Wolfskin.
• 64.5% of those conversations converted into qualified opportunities — a conversion rate that reflects precise targeting, not volume spraying.
• With a ~3-month sales cycle, Boldbrands is on track for meaningful new ARR from the pipeline the campaign created.