24 meetings in week one - including the CIO of Hugo Boss
Published by Argorant
Boldbrands sells into fashion and retail, where the buyers are a tight set of senior executives at a handful of powerhouse brands. Using Argorant's 630.7M-contact database to pinpoint and verify exactly those people, their first week of outbound booked 24 meetings with names like Hugo Boss, AboutYou, Drykorn, and Jack Wolfskin - and turned 64.5% of them into qualified opportunities.
Boldbrands sells technology into fashion and retail out of Germany, and the two co-founders run go-to-market themselves. The addressable market is measured in seats rather than in companies: a small circle of powerhouse brands, and inside each one a handful of executives who can actually sign. Both founders came in sceptical about outbound.
Boldbrands' market is narrow and senior: Heads of Business Development, VPs, CPOs, CIOs, and founders at a small group of major fashion and retail brands.
Reaching those exact seats - with current, deliverable contact details - is the whole game, and generic lists don't get you there.
Every wasted send to a stale or wrong address risks the sending domain and the one shot at a hard-to-reach executive.
Senior decision-makers at named fashion and retail brands
- 01Industry: fashion, retail and retail technology brands
- 02Named accounts first, then resolved down to the people inside them
- 03Seats: CIO, CPO, SVP, Director, Head of Business Development, founder
- 04Seniority: C-level, VP and director only, no individual contributors
- 05Enrichment: technology and operations context per account, for the opening line
What happened, in the order it happened.
- SetupTarget profile locked
Roles, seniority and the brand set were defined once, so every later list is a filter change rather than a new research project.
- Day oneVerified list into the sequencer
Contacts were verified before export, so the first send went out to real inboxes instead of a list that needed a second scrubbing pass.
- Week 124 meetings booked
Including the CIO of Hugo Boss, an SVP at AboutYou, the CPO of Drykorn and a Director at Jack Wolfskin.
- After the first touchNurture track layered on
Webinars and success stories keep prospects who did not convert immediately inside the conversation.
- ~3 monthsSales cycle converts
With a roughly three-month cycle, the week-one pipeline is what turns into new ARR.
- 24 meetings booked in the first week - with the CIO of Hugo Boss, an SVP at AboutYou, the CPO of Drykorn, and a Director at Jack Wolfskin.
- 64.5% of those conversations converted into qualified opportunities - a conversion rate that reflects precise targeting, not volume spraying.
- With a ~3-month sales cycle, Boldbrands is on track for meaningful new ARR from the pipeline the campaign created.
| Before | With Argorant | |
|---|---|---|
| Target list | Generic lists that never reached the exact executive seats | Role and seniority filtered lists at named fashion and retail brands |
| Deliverability | Every stale address a risk to the sending domain | Every address verified before the first send |
| Meetings | Executive access depended on introductions | 24 booked in the first week |
| Quality of pipeline | Conversations that went nowhere | 64.5% converted into qualified opportunities |
“The appointments you're booking are crazy: Hugo Boss, AboutYou, Drykorn, Jack Wolfskin, all within a week.”
Christian Schmidt & Mike Klaßen, Co-Founders & Owners, Boldbrands GmbH
“Honestly, we'd never seen anything like it - and we were sceptical at the start, Mike especially. The appointments you're booking are crazy: Hugo Boss, AboutYou, Drykorn, Jack Wolfskin, all within a week. We're blown away, which is exactly why we want to make this a fixed, long-term part of our marketing.”
Boldbrands is making the motion a fixed, long-term part of its marketing rather than a one-off campaign, with the nurture track running alongside for prospects who need more than one touch.
Same verified data, same targeting, pointed at your market. No call required.
