Apollo's monthly and annual prices, per-seat commitments, credits, API costs, MCP behavior, expiry, and the cost of a usable result.
Reviewed and updated August 20, 2026 by Argorant
Apollo Basic is $65 monthly or $49 per seat per month billed annually. Professional is $99 monthly or $79 annually. Organization is $119 per seat per month billed annually with a three-seat minimum. The hidden complexity is not the plan card; it is that different data and workflow actions can consume different numbers of credits, and unused credits expire with the billing cycle.
Map your actual workflow before selecting a plan: search, reveal, mobile, enrichment, API, waterfall, export, sequence, and agent actions. Price a completed eligible contact and a completed account workflow, then compare those outputs with alternatives. Do not divide the subscription by nominal credits and call the result a verified-email price.
Basic and Professional have public monthly and annual-billing prices. Organization adds a three-seat annual minimum. A team comparison should therefore show both the monthly equivalent and the cash commitment over the term.
If one rep uses the database while automation performs enrichment, confirm which seats, plan, and API entitlement the workflow requires.
Apollo's API documentation lists action-dependent pricing. Person enrichment can consume from 1 to 9 credits, and a waterfall can consume more depending on the configured data steps. MCP has no separate connection fee, but it spends the signed-in workspace's normal credits and follows its permissions.
Credits do not roll over. Annual allowances and monthly allowances also affect timing, so a bursty enrichment job can have different economics from steady rep usage.
Send the same 100-company and role input through each provider. Count matched people, current roles, verified work emails, duplicates, and failed actions. Add the cost of external verification and manual cleanup. Divide total spend by eligible output, not successful API responses alone.
| Plan | Monthly billing | Annual-billing equivalent | Important condition |
|---|---|---|---|
| Free | $0 | $0 | Limited credits and features |
| Basic | $65 per user | $49 per user/month | 2,500 monthly or 30,000 annual credits shown publicly |
| Professional | $99 per user | $79 per user/month | 4,000 monthly or 48,000 annual credits shown publicly |
| Organization | Not offered monthly | $119 per user/month | Three-seat minimum; 72,000 annual credits per seat shown publicly |
Prices and allowances checked 20 August 2026. Taxes, negotiated enterprise terms, and add-ons are excluded.
Pricing and product terms can change. Every source links to the public page and shows the review date.
Apollo says credits expire at the end of the applicable billing cycle and do not roll over.
Apollo says there is no separate MCP fee. Normal plan, permission, and credit rules still apply.
The returned fields and waterfall steps determine action cost. Price the exact endpoint and configuration used in production.
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