A 16.81% reply rate - and cold email became the channel that actually works
Clementine Media was winning clients the hard way: cold calls, one conversation at a time. Cold email had been tried and abandoned - messages disappeared into spam folders and the lists behind them were guesswork. Rebuilt on Argorant's verified decision-maker data, the same channel produced a 16.81% reply rate and became a fixed part of how the agency grows.
The challenge
Client acquisition ran on cold calling - effective but impossible to scale past the founder's calendar.
Earlier cold email attempts failed twice over: stale lists meant bounces, and bounces meant spam folders.
The agency needed outbound that reached the right marketing decision-makers reliably, without burning its domain reputation.
“We've gotten 16.81% in replies after working with you guys. Can only recommend you.”
Jannik Linke, Founder & CEO, Clementine Media GmbH
What they did with Argorant
- Built target lists from Argorant's verified database - the exact seniority and company profile that buys retainers, not generic marketing lists.
- Every address verified at export, so the sequencer started from deliverable contacts on day one.
- Paired clean data with sharper, personalized copy - short messages built on what each prospect's company actually does.
The results
- A 16.81% reply rate - an order of magnitude above what the old lists ever produced.
- Cold email went from 'tried it, doesn't work' to the agency's most dependable acquisition channel.
- Sales more than doubled since outbound started running on verified data.
In their words
“We've gotten 16.81% in replies after working with you guys. Can only recommend you.”
Jannik Linke, Founder & CEO, Clementine Media GmbH
Same verified data, same targeting - pointed at your market. No call required.