113,000 potential introducers mapped - and the first wave turned into signed partners
Published by Argorant
Capvant grows through introducer partnerships: accountants, brokers and advisers who refer business-finance clients. Instead of buying directories and cleaning them by hand, the team used Argorant to map the entire UK universe of potential partners - 113,000 firms across 14 segments - and worked it wave by wave with verified contacts for every decision-maker.
Capvant grows through introducers: accountants, brokers and advisers who refer business-finance clients. Partner recruitment was the growth constraint, and the raw material for it was scattered across directories and registers that nobody on the team trusted. The question was not only who to contact, but how big the market even was.
The partner universe was fragmented across directories, registers and stale lists nobody trusted.
Reaching practice owners and partners - not office inboxes - decides whether a partnership conversation happens at all.
The team needed to prioritize 113,000 firms into workable waves instead of blasting everyone at once.
The full UK introducer universe, cut into 14 workable segments
- 01Geography: United Kingdom
- 02Firm type: accountancy practices, brokers, advisers and adjacent referral sources
- 03Segmentation: firm type, size band and region, giving 14 addressable segments
- 04Seats: partners, directors and practice owners, never a general office inbox
- 05Prioritized into waves so each campaign learns from the last one's replies
What happened, in the order it happened.
- Mapping113,000 firms mapped
The full UK introducer landscape segmented by firm type, size and region instead of bought directories.
- Segmentation14 addressable segments
The universe cut into waves the team can work in order rather than blasting everyone at once.
- Contact pullDecision-makers, verified
Partners, directors and practice owners pulled with verification at export.
- First 3 weeks1,300+ leads generated
Wave one of outreach produced over 1,300 leads and the first signed introducer agreements.
- OngoingWave by wave
Each wave is shaped by the reply data of the one before it.
- A complete, reusable map of the UK introducer market that replaces every purchased directory.
- Over 1,300 leads generated within the first three weeks of outreach - and the first introducer agreements signed on the back of them.
- Partner recruitment became a repeatable pipeline instead of an ad-hoc networking effort.
| Before | With Argorant | |
|---|---|---|
| Market view | Fragmented directories nobody trusted | One reusable map of 113,000 firms |
| Targeting | Office inboxes and generic contacts | Partners, directors and practice owners directly |
| Sequencing | Blast everyone or guess a shortlist | 14 segments worked in prioritized waves |
| Partner recruitment | Ad-hoc networking | A repeatable pipeline with signed agreements |
“It's mapped, segmented, and every wave we contact is verified before a single send goes out.”
Partnerships Lead, Capvant
“We stopped guessing what the market looks like. It's mapped, segmented, and every wave we contact is verified before a single send goes out.”
Work the remaining segments in order, carrying the reply data forward so each wave is targeted more tightly than the one before it.
Same verified data, same targeting, pointed at your market. No call required.
