Lusha pricing guide

Lusha pricing guide: plans, credits, and real output cost

Lusha's Free, Starter, and Pro prices, annual equivalents, credit timing, and action-level costs.

Reviewed and updated August 20, 2026 by Argorant

Direct answer

Lusha Free includes 40 monthly credits. Starter is $49.90 monthly or $37.45 per month billed annually. Pro is $69.90 monthly or $48.95 annually. Annual credits are issued upfront, and email, phone, CSV, and API operations can consume credits differently. The relevant price is therefore the cost of the completed contact workflow, not the sticker price divided by one generic allowance.

Our recommendation

Write down every action required to reach the final file, then price it against the live credit table. If the workflow needs both email and phone, CSV export, API enrichment, and multiple team seats, model all four before choosing annual billing.

Lusha credit-system documentation with action-level email, phone, export, and API rules highlighted. — What you can see here: Lusha's action table shows why a generic credit allowance cannot be treated as a completed-contact count. View the public Lusha credit system source · captured August 20, 2026

Separate plan price from action cost

The plan sets the recurring allowance and feature boundary. The credit system determines how fast that allowance disappears. Lusha documents separate behavior for email reveals, phones, exports, and API operations.

Annual billing lowers the displayed monthly equivalent but issues the annual credit balance upfront. That improves burst capacity while increasing the commitment and the risk of unused credits.

Benchmark one complete lead

Create an input file with known companies and roles. Track matched records, accurate current titles, revealed work emails, phone numbers, export actions, verification outcomes, and duplicates. The result is a per-eligible-contact cost for the exact channel mix.

If agent access matters, test the official MCP path in the target client and verify that approvals, plan limits, and the credit log remain visible.

Choose monthly when uncertainty is high

Annual equivalents are attractive after the workflow is stable. A monthly plan can be rational during ICP discovery because the cost of unused annual credits may exceed the discount. Show both the equivalent monthly price and the cash commitment.

Lusha public plan snapshot

Plan	Monthly billing	Annual-billing equivalent	Starting allowance
Free	$0	$0	40 monthly credits
Starter	$49.90	$37.45/month	Check live allowance and action table
Pro	$69.90	$48.95/month	Check live allowance, seats, and automation rights

Checked 20 August 2026. Annual equivalents require annual payment and should not be presented as cancellable month-to-month prices.

Public sources

Pricing and product terms can change. Every source links to the public page and shows the review date.

2 sources checked and datedShow sources

Lusha pricingOfficial monthly and annual-equivalent plan prices and current credit allowances.2026-08-20 Lusha credit systemOfficial action-level rules for email, phone, CSV, and API credit consumption.2026-08-20

Frequently asked questions

Do Lusha annual credits arrive monthly?

Lusha says annual credits are issued upfront. Confirm expiry and renewal timing in the live account before a bulk project.

Does every Lusha action cost one credit?

No. The official credit documentation separates actions. Price the email, phone, CSV, and API steps used in the final workflow.

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