Define the company owner job before searching
The target is not every person whose title contains a familiar acronym. The useful target is a person owning the commercial and strategic decisions of founder-led businesses. That distinction changes both the title set and the company filters.
For the published count we used "owner", "founder", "co-founder", or "cofounder". We did not silently add adjacent managers or vice presidents. Broader title logic can increase reach, but it should appear as a separate segment so response and conversion rates remain interpretable.
- Write the commercial trigger in one sentence.
- Define the title set and exclusions explicitly.
- Add company filters only when they change purchase likelihood.
- Count and preview before buying or revealing contact data.
