Define the HR leader job before searching
The target is not every person whose title contains a familiar acronym. The useful target is a person owning workforce systems, hiring operations, policy, and people-program budgets. That distinction changes both the title set and the company filters.
For the published count we used "chief human resources officer", "head of human resources", or "HR director". We did not silently add adjacent managers or vice presidents. Broader title logic can increase reach, but it should appear as a separate segment so response and conversion rates remain interpretable.
- Write the commercial trigger in one sentence.
- Define the title set and exclusions explicitly.
- Add company filters only when they change purchase likelihood.
- Count and preview before buying or revealing contact data.
