The agency behind double-digit reply rates - every client campaign starts with the same data
Published by Argorant
Palmstone Partners runs outbound as a service: new client, new vertical, new target list - every few weeks, from scratch. The agency standardized its entire research layer on Argorant, so a client kickoff turns into launched campaigns within hours. The outcomes of that model speak for themselves: 16.81% reply rates, 46 meetings for a single client, six-figure pipeline from individual campaigns.
Palmstone Partners is a German cold email agency running outbound as a service. Every few weeks a new client arrives with a different vertical, a different buyer and a different geography, which historically meant building a target list from scratch each time. Agency economics only work if senior people spend their hours on copy and strategy, not on research.
Every new client means a new market: different vertical, different buyer, different geography - and a brand-new list to build.
Agency economics die when senior people spend days on list research instead of copy and strategy.
Client campaigns run on the agency's reputation: bounced sends and wrong titles are not an option.
A new ICP per client, built the same way every time
- 01Client kickoff defines the ICP: vertical, buyer, geography
- 02Filtered by role, seniority and market inside one standardized workflow
- 03Any vertical, because the data layer does not change between clients
- 04Verified at export, because the campaigns run on the agency's reputation
- 05The same step repeats per client instead of a bespoke research project
What happened, in the order it happened.
- Client kickoffICP defined in one session
Vertical, buyer and geography turned directly into filters rather than a research brief.
- Same dayVerified list exported
List building became a step measured in hours instead of a project measured in days.
- Hours after kickoffFirst sends live
Campaigns launch within hours of kickoff, whatever the vertical.
- OngoingSenior time on copy and strategy
The team spends its hours on the parts clients actually pay for.
- Client campaigns launch within hours of kickoff, whatever the vertical.
- The agency's flagship outcomes - 16.81% reply rates, 46 meetings for one client, €759K pipeline from a single campaign - all run on the same data foundation.
- Clients stay because the meetings keep coming; the agency scales without scaling its research headcount.
| Before | With Argorant | |
|---|---|---|
| Per-client research | A brand-new list project every time | A repeatable step measured in hours |
| Time to first send | Days after kickoff | Hours after kickoff |
| Senior time | Absorbed by list research | Spent on positioning, copy and conversations |
| Scaling | More clients meant more research headcount | More clients on the same data foundation |
“Our product is meetings. Argorant is the layer underneath that lets us promise them to any client in any vertical.”
Managing Partner, Palmstone Partners
“Our product is meetings. Argorant is the layer underneath that lets us promise them to any client in any vertical - because we know the list will be right before we write a single line of copy.”
Take on more clients without adding research headcount, since a new vertical is a new filter set rather than a new process.
Same verified data, same targeting, pointed at your market. No call required.
